Campaign at Urban Gym Group to create awareness to International Women’s Day

Announcement • 08 March 2022

Today TrainMore, Clubsportive and HIGH STUDIOS will open its doors to all women. They can use all club facilities free of charge. On top of that they give an extra discount for women to raise the issue of unequal payment between men and women.

Urban Gym Group strives to be a safe place for all women, a place where the doors are wide open. To symbolize this and to give some extra to the power women of the Netherlands, the gyms are open to women free of charge on International Women’s Day. The women will be given a warm welcome in all clubs, at HIGH STUDIOS music by inspiring female artists will be heard all day long and female DJs will play in TrainMore and Clubsportive. The gyms will be filled with ‘feminine’ energy this day. BTY, also focused on female power, will open her own club in Amsterdam especially this week.

Marjolijn Meijer, CEO: “International Women’s Day is a day for me to reflect once more on how powerful we are as women and that we can make a difference in this world. I am all the more proud that half of our board is made up of women. Together with the men we are a very strong team and precisely because there is a good relationship. Emancipation is close to my heart and that is why I am happy that on this day we can contribute to more attention for this theme.”

International Women’s Day is a day to celebrate what is going well and to reflect on where there is room for improvement. In the Netherlands we still have to deal with unequal pay between men and women, women still earn on average 14% less than men. To create awareness to this subject, TrainMore, Clubsportive and HIGH STUDIOS are offering an extra 14% discount for women on International Women’s Day. Meijer: “TrainMore, Clubsportive, HIGH STUDIOS and BTY CLB were all wholly or partly founded by women. Women who are still part of the Urban Gym Group’s board. Urban Gym Group will also continue to talk to everyone about being a safe place for women.”

About Urban Gym Group

The Urban Gym Group (UGG) has ca. 30 gyms located in major cities throughout the Netherlands and aims at offering its members a unique and different fitness experience. TrainMore often settles in beautiful, inspiring, monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music, and art will play an increasingly important role. The brand is known for rewarding those who choose a healthy lifestyle with members at TrainMore being rewarded with a €1 discount for every workout they do.

Clubsportive is a high-end fitness club, located in the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga, and HIIT) at various locations in the country. BTY CLB provides high-intensity workouts focused on glutes in nightclubs, in other unique locations, and online. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.

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