BTY CLB is opening her first club in Amsterdam

Announcement • 28 February 2022

BTY CLB opens her first club in Amsterdam Oost. Already for four years, BTY CLB has been well-known for booty workouts in unique locations such as Chin Chin Club, W Amsterdam, A’dam Toren and Toffler. As well as these pop-up locations, now it is time for BTY CLB to have its very own home of 150 squared meters, styled with sparkles and a very big glitter ball, inside TrainMore Amsterdam Oost.

June Sier, founder and director BTY CLB: “My mission with BTY CLB was to provide a platform where everyone is equal and where everyone feels comfortable and safe. We are way more than a workout. All participants are hyped by my team and empowered to focus on their own strength, physically and mentally. I am so glad to open our first owned location. This has been the dream from the beginning. We’ve worked super hard to include all the elements of BTY CLB in this studio.

In 2021 BTY CLB was acquired by the Urban Gym Group. Since then BTY CLB has grown to tens of classes each week in clubs, online and now within TrainMore Oost. Marjolijn Meijer, CEO Urban Gym Group: “It’s super cool to see how the BTY CLB concept will develop in its very own studio. It’s next level, the lights, the stage, the entrance, you can’t imagine what to expect when you walk in. June is a very passionate entrepreneur and an insane power woman. I am very proud that this wonderful concept, now as part of the Urban Gym group, further develops.”

BTY CLB opens her doors as of March 9th 2022 inside TrainMore Oost, the opening party will take place March 22nd.

About Urban Gym Group

The Urban Gym Group (UGG) has ca. 30 gyms located in major cities throughout the Netherlands and aims at offering its members a unique and different fitness experience. TrainMore often settles in beautiful, inspiring, monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music, and art will play an increasingly important role. The brand is known for rewarding those who choose a healthy lifestyle with members at TrainMore being rewarded with a €1 discount for every workout they do.

Clubsportive is a high-end fitness club, located in the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga, and HIIT) at various locations in the country. BTY CLB provides high-intensity workouts focused on glutes in nightclubs, in other unique locations, and online. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.

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