Urban Gym Group appoints Pascal Averdijk as CFO

News • 01 November 2021

Pascal Averdijk has joined fitness chain Urban Gym Group (UGG) as Chief Financial Officer (CFO). Before this, Averdijk was employed by companies such as Aldipress, Sanoma Digital, Scoupy and OK.app.

Averdijk: “Thanks to my background as a professional football player and trainer, I have always lived with sports. After that I broadened my business scope and I held the role of CFO at companies such as Aldipress, Scoupy and OK.app. This role at the Urban Gym Group is a great next step in which I can combine my financial experience with my passion for sports. I consider the ambitious plans and the current growth phase of the UGG as a great opportunity. The driven team of people I work with completes the picture.”

Marjolijn Meijer, CEO: “I am happy that Pascal has started. His expertise and top sports mentality will contribute to the realization of our national and international ambitions.” Averdijk: “My agenda for the coming weeks is already filled. In addition to getting to know the key partners of the UGG, I will invest time in attracting financial talent to my team.”

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