Boudewijn van Ewijk has joined fitness chain Urban Gym Group (UGG) as Chief Marketing Officer (CMO). Previously, van Ewijk was employed by companies such as Telfort, UPC and Marktplaats. As founder of digital performance agency MediaScience, Van Ewijk also acted as independent consultant advising companies on their digital transformation strategy and execution. His predecessor Barbara den Bak will focus fully on the development of new initiatives.
Van Ewijk: “Working at the Urban Gym Group is a great next step in which my knowledge and experience in the field of digital marketing and sales contribute directly to the growth of the company. I feel strongly connected to the company’s brands, growth ambitions and team of motivated people.”
Marjolijn Meijer, CEO: “In our industry we are known for our powerful brands and focus on a top-notch customer experience in our clubs. We want our members to have the same experience online and have raised the bar for ourselves. The track record, knowledge and energy of Boudewijn will help us get there.”