Medior Paid Social Specialist
As our Medior Paid Social Specialist, you’ll play a key role in scaling and optimizing our Meta and TikTok ad campaigns. You’ll develop and execute data-driven strategies to increase brand awareness, drive membership growth, and maximize ROI. Working alongside our Google Ads Specialist and Paid Social Specialist, you’ll help shape the future of our performance marketing efforts.
Amsterdam | Fulltime
Are you passionate about performance marketing and fueled by a love for an active lifestyle? Ready to take Paid Social campaigns to the next level? Urban Gym Group is looking for a Medior Paid Social Specialist to help grow our brands and inspire more people to embrace an active lifestyle through powerful campaigns. This is your sign to join our growing performance marketing team!
As our Paid Social Specialist, you’ll play a key role in scaling and optimizing our Meta and TikTok ad campaigns. You’ll develop and execute data-driven strategies to increase brand awareness, drive membership growth, and maximize ROI. Working alongside our Google Ads Specialist and Paid Social Specialist, you’ll help shape the future of our performance marketing efforts.
Key Responsibilities
- Manage and optimize Meta Ads (Facebook & Instagram) and TikTok Ads to drive business growth.
- Develop paid social strategies, leveraging creative testing, audience targeting, and data-driven insights.
- Analyze campaign performance, identify trends, and provide recommendations to improve results.
- Collaborate with the creative team to develop compelling ad creatives and messaging.
- Stay up to date with platform updates and industry trends to keep our campaigns competitive.
Key skills
- Strong expertise in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of performance marketing, audience segmentation, and conversion optimization.
- Experience in A/B testing, creative optimization, and budget allocation.
- A data-driven mindset with strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
You
- 3+ years of experience managing paid social campaigns on Meta and TikTok.
- Knowledge of audience segmentation, retargeting, and lookalike audiences
- Experience with A/B testing and creative optimization
- Understanding of conversion tracking, pixels, and attribution models
- Analytical skills to interpret data and optimize performance
- Ability to work with Google Analytics, Looker Studio and other reporting tools
- Creative mindset to collaborate on engaging ad content
We offer
- A competitive salary and 8% holiday pay based on your annual salary
- 26 holidays based on full-time employment.
- Exchange of Public Holidays
- Participate in our Work in Club Programme
- Charity work one day per year
- Unlimited access to all our first class locations for you and a +1
- At the Urban Gym Group, well-being is key, therefore, you and your family members have unlimited access to the services of our well-being partner OpenUp.
- A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station
- Remote work option for 10 working days a year
- 750 amazing colleagues who challenge themselves and each other
About Urban Gym Group
A world leading fitness group
We’ve been pushing the boundaries of what we can do to empower our community to get the most out of themselves.
In doing so we create places in communities with a purpose, where people come to transform their lives from good to great.
We place our community left, right and centre in everything we do. By tailoring our future facing and innovative urban gym concepts to their specific needs, we offer them the care, the energy and the challenge they need to create an ever-healthier lifestyle.
Application proces
Let us know who you are
Send your resume and motivation letter to work@urbangymgroup.com. After assessing your application, we will contact you.We meet
After a brief meeting online we plan a face to face meeting at one of our clubs or at HQ. When applying for an audition as trainer or performer, you will be invited for the next planned audition.Culture fit
Fitting our culture is the most important part of the application proces. We believe character, ambitions and expectations are more important than skills. Together we find out if there is a mutual match and if we meet each others expectations.A day in our club
Sometimes we skip step 4, but depending on the vacancy, we ask you to step in our club and experience real life a day in our club. This way you know for sure the UGG family suits you.Conditions
We expect to offer you a contract within 10 working days after your application. The proposal will inform you on all primary and secondary conditions (including unlimited training at all of our labels!).