CRM Automation Specialist

We are seeking a motivated CRM Automation Specialist to join our precision marketing team. As a CRM Automation Specialist, you will play a crucial role in optimizing our customer relationship management processes through automation and efficiency improvements.

40 hours • Amsterdam

We are seeking a motivated CRM Automation Specialist to join our precision marketing team. As a CRM Automation Specialist, you will play a crucial role in optimizing our customer relationship management processes through automation and efficiency improvements. You will work closely with cross-functional teams to implement, automate and manage CRM workflows and promotional email marketing campaigns. 

 

Responsibilities: 

  • Manage and maintain our CRM system, ensuring data accuracy, completeness, and security. 
  • Segment customer data to create targeted marketing campaigns based on demographics, behavior and membership history. 
  • Design, implement, and optimize marketing automation workflows using platforms like FreshSales. 
  • Develop and execute automated email campaigns, lead nurturing sequences and personalized messaging to engage leads and customers. 
  • Collaborate with cross-functional teams to develop campaigns aligned with business objectives, leveraging CRM data for personalization. 
  • Monitor campaign performance, analyze results and iterate on strategies to improve conversion rates and ROI. 
  • Manage the lead lifecycle from lead to membership ensuring seamless lead handoff to memberships. 
  • Track key metrics and generate reports to assess marketing effectiveness and communicate insights to stakeholders. 
  • Stay updated on industry trends and best practices in CRM and marketing automation, conducting A/B testing and experimentation to optimize strategies. 
  • Ensure compliance with data privacy regulations and establish data governance policies to maintain data integrity and security. 

 

Requirements: 

  • Bachelor’s degree in Marketing, Business Administration, or related field. 
  • 3 years of experience in CRM management and marketing automation, preferably in fast paced environment 
  • Proficiency in CRM platforms such as FreshSales or similar and marketing automation tools. 
  • Strong analytical skills with the ability to interpret data and drive actionable insights. 
  • Good communication and collaboration skills with the ability to work effectively across teams. 
  • Detail-oriented with a focus on data accuracy and compliance. 
  • Certifications in CRM and marketing automation are a plus. 

 

We offer:

  • A competitive salary and 8% holiday pay based on your annual salary 
  • 26 holidays based on full-time employment. 
  • Exchange of Public Holidays 
  • Participate in our Work in Club Programme  
  • Charity work one day per year  
  • Unlimited access to all our locations for all employees with fixed hours. 
  • At the Urban Gym Group, well-being is key, therefore, you and your family members have unlimited access to the services of our well-being partner OpenUp. 
  • A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station 
  • 500 amazing colleagues who challenge themselves and each other 

* A personality assessment is part of the hiring process.

About Urban Gym Group

A world leading fitness group

We’ve been pushing the boundaries of what we can do to empower our community to get the most out of themselves.

In doing so we create places in communities with a purpose, where people come to transform their lives from good to great.

We place our community left, right and centre in everything we do. By tailoring our future facing and innovative urban gym concepts to their specific needs, we offer them the care, the energy and the challenge they need to create an ever-healthier lifestyle.

Application proces

01

Let us know who you are

Send your resume and motivation letter to work@urbangymgroup.com. After assessing your application, we will contact you.
02

We meet

After a brief meeting online we plan a face to face meeting at one of our clubs or at HQ. When applying for an audition as trainer or performer, you will be invited for the next planned audition.
03

Culture fit

Fitting our culture is the most important part of the application proces. We believe character, ambitions and expectations are more important than skills. Together we find out if there is a mutual match and if we meet each others expectations.
04

A day in our club

Sometimes we skip step 4, but depending on the vacancy, we ask you to step in our club and experience real life a day in our club. This way you know for sure the UGG family suits you.
05

Conditions

We expect to offer you a contract within 10 working days after your application. The proposal will inform you on all primary and secondary conditions (including unlimited training at all of our labels!).

Apply now