General Manager Den Haag

Den Haag | Fulltime 

TrainMore isn’t your average fitness club —  it’s a movement. Loud beats, raw energy, high‑intensity vibes, and a community driven by ambition. In the heart of Den Haag, our clubs are entering their next chapter, featuring a strong wellness proposition and a true big‑city pulse. 

To lead it, we’re looking for a hands‑on General Manager. 

This role goes far beyond a traditional Club Manager position. As General Manager, you own the entire operation — team, performance, revenue, wellness, partnerships, and the full member journey. You are the visible leader of the club: present on the floor every day, setting the standard through action, energy, and example. 

This is not a desk‑based or purely strategic role. You lead from the front, in the operation, on the gym floor, and with your team and members. 

Your Role 

Lead From the Floor 

• Be visibly present on the gym floor during peak and off‑peak hours. 
• Actively engage with members, trainers, hosts, and wellness staff every day. 
• Lead shifts when needed and step in operationally to support the team. 
• Spot opportunities and issues in real time and act immediately. 
• Set the tone for service, safety, cleanliness, energy, and culture by example. 

Build and Lead a High‑Performance Team 

• Build, coach, and energise a strong team across fitness, PT, hosts, and wellness.
• Recognise talent and drive personal and professional development.
• Inspire collaboration, ownership, accountability, and a strong TrainMore mindset.
• Be present, approachable, and clear — your leadership is felt daily on the floor.

Deliver the TrainMore Experience 

• Guarantee a premium, gritty, stylish, member‑obsessed experience. 
• Make every touchpoint count: gym floor, wellness, PT, hygiene, music, vibe, and flow. 
• Stay closely connected with members and create moments they remember. 
• Protect and elevate the TrainMore atmosphere, every day. 

Drive Growth and Results 

• Own all revenue streams: subscriptions, PT, retention, lockers, vending, wellness upsell, and local partnerships. 
• Understand performance data and translate insights into immediate action. 
• Build creative, urban‑minded initiatives that drive engagement and loyalty. 
• Hit — and exceed — monthly KPIs with confidence and consistency. 

Run a Tight, Hands‑On Operation 

• Own the club’s P&L with a sharp commercial mindset. 
• Manage budgets, cost control, forecasting, and planning. 
• Ensure brand standards and operational excellence through daily floor presence, not distance. 
• Report clearly and consistently while staying close to the operation itself. 

Build the City Connection 

• Create strong local partnerships that reflect the Den Haag community. 
• Position TrainMore as a leading urban fitness and wellness destination. 

You 

• 3+ years of experience in a senior management role within fitness, hospitality, leisure, or high‑service environments. 
• A natural floor leader who gains credibility through presence, action, and connection. 
• Comfortable spending a large part of your time actively in the club, not behind a desk. 
• Strong communication skills, operational sharpness, and commercial insight. 
• Service‑driven, detail‑oriented, and energized by fast‑paced environments. 
• A leadership style that inspires, motivates, and sets the pace. 
• Flexible to work evenings, weekends, and holidays. 
• Experience with B2B partnerships and commercial opportunities is a plus. 

If you’re looking for a purely strategic or office‑based management role, this position won’t suit you. 

What We Offer 

• Competitive salary 
• 8% holiday allowances
• 26 days of holiday (and you’re free on your birthday) 
• Pension plan 
• Unlimited access to all Urban Gym Group locations for you and a +1 
• One paid charity workday per year 
• Well‑being support via OpenUp for you and your family 
• A unique opportunity to lead one of TrainMore’s flagship clubs