Paid Search Specialist
As our Paid Search Specialist, you’ll take full ownership of scaling and optimising our search engine marketing (SEM) campaigns across multiple accounts and regions. You will leverage advanced techniques like scripting and automation to streamline operations and stay ahead of the curve by integrating AI-driven search capabilities into our strategy.
Amsterdam | Fulltime
Given the fast-moving, young and dynamic environment we operate in, we believe we achieve more together, face to face. This is an on-site role with a minimum of 4 days a week in the business (club or head office), close to the team, the brands and the clubs we serve.
Are you passionate about performance marketing and fueled by a love for an active lifestyle? Ready to build on your skills and bring Paid Search campaigns to the next level? Urban Gym Group is looking for a Paid Search Specialist to help grow our brands and inspire more people to embrace movement through powerful, data-driven campaigns. This is your sign to join our growing performance marketing team!
As our Paid Search Specialist, you’ll take full ownership of scaling and optimising our search engine marketing (SEM) campaigns across multiple accounts and regions. You will leverage advanced techniques like scripting and automation to streamline operations and stay ahead of the curve by integrating AI-driven search capabilities into our strategy.
Headquartered in Amsterdam, we have a strong focus on the Dutch market; therefore, understanding or speaking Dutch is considered a strong advantage, though our main company language is English.
This position is ideal for someone with a strong technical foundation in paid search who’s looking to take the next step in their marketing career – with plenty of room to drive impact and grow.
Key responsibilities
- Manage, optimise, and scale advanced Paid Search campaigns (Google Ads & Microsoft Advertising) across multiple accounts and geographical regions to drive business growth.
- Implement and maintain automated bidding strategies, scripts, and automation tools to maximize campaign efficiency and ROI.
- Stay at the forefront of the industry by testing and integrating AI search features and modern search behaviors into our keyword and campaign strategies.
- Develop and execute comprehensive search strategies, including structural A/B testing, landing page optimization, and audience targeting.
- Monitor complex campaign performance, spot global and regional trends, and deliver deep-dive reporting and analysis.
- Stay up to date with search engine algorithm updates, automation trends, and performance marketing innovations.
You
- Excellent proficiency in English (written and verbal) is a must.
- Fluency or working proficiency in Dutch is considered a strong plus, but not a hard requirement.
- 3+ years of experience managing mid-to-large scale Paid Search campaigns (Google Ads is a must).
- Proven track record of managing and structuring multiple accounts across different regions/markets.
- Strong technical background with hands-on experience using scripts (JavaScript for Google Ads) and advanced automation tools.
- Deep understanding of AI search dynamics, Smart Bidding, and utilizing AI features within search platforms.
- Expert knowledge of conversion tracking, Google Tag Manager (GTM), consent mode, and attribution models.
- Strong analytical skills to interpret complex data sets and translate them into actionable optimizations.
- Proficiency with Google Analytics (GA4), Looker Studio, and advanced Excel/Google Sheets.
We offer
- Competitive salary plus 8% holiday pay based on your annual salary
- 26 days holiday (based on full-time employment)
- Pension plan to support your future
- Join our Work in Club Programme and experience life on the gym floor
- Well-being matters: you and your family get unlimited access to OpenUp, our mental health and well-being partner
- Unlimited access to all our first-class clubs for you and a +1
- Remote working option for up to 10 days a year based on full-time employment
- One day a year for charity work: give back and make an impact
About Urban Gym Group
A world leading fitness group
We’ve been pushing the boundaries of what we can do to empower our community to get the most out of themselves.
In doing so we create places in communities with a purpose, where people come to transform their lives from good to great.
We place our community left, right and centre in everything we do. By tailoring our future facing and innovative urban gym concepts to their specific needs, we offer them the care, the energy and the challenge they need to create an ever-healthier lifestyle.
Application proces
Apply
Send us your CV and cover letter; we read every one personally. Whether you're the right fit or not, you'll always hear back from us.Come and meet us
The process depends on the role you're going for. Most candidates start with a Recruitment interview, followed by an interview at one of our clubs or an invitation to a Club Recruitment Day. Applying for a trainer or performer role? We'll invite you to our next academy instead.Are we right for each other?
We're on a mission to reinvent fitness, and that takes the right people. We look beyond the CV: character, drive and ambition matter just as much as experience. This is a two-way conversation: you should leave knowing whether this is the place for you too.The offer
When we know, we move fast. You'll receive an offer with everything you need to get started; If things don't work out this time, we will offer you feedback.