Head of Digital Platform & Development

Reports to: Chief Commercial Officer (CCO). Member of the commercial leadership team

Team: Product Owner(s), the operations team, and management of our external nearshore development partner

Location & way of working: Amsterdam head office, minimum 4 days a week on-site, with occasional travel across our markets.

Brands in scope: TrainMore, Gymbox, Clubsportive, The CLB, RUSH, PILAT3S, TRIB3

Urban Gym Group (UGG) is one of Europe’s fastest-growing premium fitness groups. We run 70+ clubs and studios across the Netherlands, the UK, Ireland and Dubai through seven distinctive brands: TrainMore, Gymbox, Clubsportive, The CLB, RUSH, PILAT3S and TRIB3. We grow both organically and through acquisitions. Every member joins, books, pays and hears from us through our digital platform. This role makes sure that platform runs reliably, keeps up with our growth and delivers real value to marketing, sales and the rest of the business.

Purpose of the role

You hold strategic and operational end responsibility for UGG’s entire digital platform domain. You make sure the core systems and the product owner team run reliably while demonstrably delivering value to the broader organisation. You are the central point of contact for all customer-facing platform vendors, and you own vendor escalations and incidents directly, freeing the CCO to focus on the commercial agenda.

Key responsibilities

Strategy, roadmap and prioritisation

• Set the platform and product strategy across all brands.
• Translate commercial priorities into a clear roadmap and capacity plan.
• Turn the needs of marketing, sales and other departments into platform capacity — and make sharp prioritisation calls.

Team leadership and delivery

• Lead the Product Owner(s) and the operations team.
• Steer the external development team on outcomes, pace and quality. Own the sprint rhythm and delivery.
• Oversee system configuration and issue resolution: incidents handled quickly, configuration clean and consistent across brands.

Core systems, vendors and data

• Hold end responsibility for our member management and marketing automation software — roadmap commitments, releases, integrations and incident management.
• Manage the relationships with platform vendors and our nearshore development partner on SLA, cost and agreed commitments.
• Work closely with BI and IT to safeguard data quality across the platform. Run migrations and data-cleaning projects as a shared responsibility with BI/IT.

Budget and governance

• Own the platform budget.
• Report on progress and risk.
• Safeguard security together with Finance and IT.

What you bring

Must-haves

• Proven experience in a Product Owner leadership role or similar, in a SaaS or digitally driven environment.
• Demonstrated leadership of Product Owners and of internal or external development teams.
• Experience with vendor and contract management, and with steering remote teams.
• A track record of thriving in a fast-growing environment, where priorities shift quickly and structure is still forming.
• Strong ability to move between board level and technical detail.
• Proven success applying AI in a product or platform context, e.g. automating workflows, accelerating delivery, with measurable impact.

Nice-to-haves

• Affinity with membership or fitness software.
• Experience with ERP and marketing automation systems.

Who you are

• Strategically and commercially sharp. Outcome driven.
• A connecting leader who is firm on prioritisation.
• A strong negotiator towards vendors.
• Comfortable with ambiguity and pace: you are proactive, adapt fast, seize opportunities as they appear and keep the team steady while the environment keeps changing.

What success looks like (first 12 months)

• You’ve invested in your team. Your Product Owners and operations team have room to grow, and you help them unlock their full potential.
• A clear, cross-brand platform roadmap and capacity plan, agreed with the business and delivered in a steady sprint rhythm.
• Vendors and the nearshore partner managed against clear SLAs, cost and commitments.
• Cleaner, more consistent configuration and data across brands, with migrations run jointly with BI/IT.

What we offer

• An international leadership role with direct, visible impact on how 70+ clubs serve their members.
• Real ownership of a platform domain in a fast-scaling, multi-brand group.
• Competitive salary and benefits
• 26 holidays
• Free Crew Membership at all UGG gyms for you + 1 guest
• Access to OpenUp for you and your immediate family members (mental wellbeing programme)
• One volunteer day per year to support a charitable cause

Our way of working

Given the fast-moving, young and dynamic environment we operate in, we believe we achieve more together, face to face. This is an on-site role with a minimum of 4 days a week in the business, close to the team, the brands and the clubs we serve.